Invest in Belgium - TV Spot
The campaign "Only in Belgium", foregone by a series of exclusive interviews of the prime Minister to foreign newspapers, has been enhanced by an advertising campaign in dedicated papers, The Economist and the Financial Times, and by a this TV-spot featured on CNN and BBC World.
Highlight of the campaign is the attractive, if not innovative, website in English www.invest.belgium.be which brushes a portrait of Belgium and the main economic assets for investors to (re)discover: the heart of Europe, qualified workforce, intelligent tax regime, …….
Not only European, but equally American, Chinese or Japanese entrepreneurs will have objective indicators that show Belgium and its regions are attractive; The website will be translated in 8 different languages, including Russian.
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