Belgium, uniquely phenomenal

It's likely that you will come across a poster in Belgium’s towns, stations or airports with one of these uniquely phenomenal messages: 

‘Not all our fashion designers are world famous … only 10 to 15 of them.’ 
‘Chocolate is best when it is kept out of the sun … No surprise that the best is found in Belgium’.

This is a campaign of the Federal Government to promote a positive image of Belgium with the humorous and modest touch that is characteristic of Belgians. 
Alongside the posters, there is the website,, where you will find 99 good reasons to visit Belgium, to invest in it, and to love it. All of this information is also posted on social media.

Do you want to help share our unique phenomenality? The website has funny emojis you can download for your smartphone.

Visit the website