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The European Ecolabel, the Power Flower

The European Ecolabel, the European Union's official ecological label, celebrates its 25th anniversary. A great opportunity to launch a new poster and radio campaign entitled "The European Ecolabel, the Power Flower".

Five animals, a bear, a sheep, a squirrel, a chick and a crocodile, invite consumers to become acquainted with the European Ecolabel and its products.

The European Ecolabel enables you to recognise environmentally friendly quality products: cleaning products, handkerchiefs, shoes, shower gels, etc. With its 50,000 products and services, it encourages consumers to adopt a more sustainable purchasing behaviour.

This campaign is an initiative of the FPS Public Health, Safety of the Food Chain and Environment, in cooperation with the large distribution chains.

For more information: www.ecolabel.be

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