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The European Ecolabel, the Power Flower

The European Ecolabel, the European Union's official ecological label, celebrates its 25th anniversary. A great opportunity to launch a new poster and radio campaign entitled "The European Ecolabel, the Power Flower".

Five animals, a bear, a sheep, a squirrel, a chick and a crocodile, invite consumers to become acquainted with the European Ecolabel and its products.

The European Ecolabel enables you to recognise environmentally friendly quality products: cleaning products, handkerchiefs, shoes, shower gels, etc. With its 50,000 products and services, it encourages consumers to adopt a more sustainable purchasing behaviour.

This campaign is an initiative of the FPS Public Health, Safety of the Food Chain and Environment, in cooperation with the large distribution chains.

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